When
- Case Study
Enterprise Skills
- Adaptive Mindset
- Creativity & Innovation
- Project Management
- Communication
- Innovation
- Critical Thinking
Who
- Lower Secondary (Year 7-9)
- Senior Secondary (Year 10-12)
Time
- 45+ minutes
Resources
- N/A
CLASSROOM CASE STUDY: MIK'S CHAI
Mikhara Ramsing is the Founder of Miks Chai; a social enterprise that sells Chai with the mission of bringing people together to share their stories. Miks Chai doesn’t just sell any Chai – the recipe has been passed down from Mikhara’s Aaji (grandmother).
You can use this Future Anything case study video playlist in your classroom to introduce your students to some of Australia’s most exciting social entrepreneurs and hear about Miks’ ‘entrepreneur’s odyssey’ in her own words.
Click here to view the whole Miks Chai Case Study playlist on YouTube.
VIDEO 1: The Story of Miks Chai
The purpose of this video is for viewers to learn about the founder’s story.
The Future Anything prompt included at the end of the clip is: “Think-Pair-Share: What is one thing that you found interesting about this founder’s story?”
VIDEO 2: The Problem
The purpose of this video is for viewers to identify the problem that this organisation is trying to solve
The Future Anything prompt included at the start of the clip is: “Whilst watching this clip, identify the problem that this organisation is trying to solve.”
(Hint: use a Root Cause Tree template here if you’re part of the Future Anything Activate program).
VIDEO 3: The Solution
The purpose of this video is for viewers to identify the organisation’s solution.
The Future Anything prompt included at the end of the clip is: “How is this organisation solving it’s chosen problem?”
VIDEO 4: Marketing
The purpose of this video is for viewers to explore an aspect of marketing; branding.
The Future Anything prompt included at the end of the clip is “What is unique about the branding of this product?”
VIDEO 5: Points of Difference
The purpose of this video is for viewers to identify the organisation’s points of difference (also known as their value proposition or X-Factor).
The Future Anything prompt included at the start of the clip is: “Whilst watching the clip, identify the organisation’s point(s) of difference.”
BONUS: The Power of Sustainability
The purpose of this video is for viewers to explore the concept of sustainability in business, especially social-impact businesses.
The Future Anything prompt included at the end of the clip is “Think-Pair-Share: What key insights did this founder share in order to ensure that the social enterprise is sustainable?”
Which other social entrepreneurs or young changemakers have you showcased in classroom? Which resonate most with your students?
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Get in touch and tell us a little more your school, and what you’re trying to achieve. We’ll work with you to find the best Future Anything enterprising thinking program to meet the needs of your educators and young people.
