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  • Case Study Example

Enterprise Skills

  • Creativity & Innovation
  • Problem Solving


  • Senior Secondary (Year 10-12)


  • 5-15 minutes


  • Internet access

This activity is perfect to show students how to innovate in an existing industry.

The owner of G3 Fitness recognised a problem in the personal training industry – not only was it super expensive for clients to purchase multiple personal training sessions each week, but there was always a limit to how many clients a personal trainer could fit in their week.

G3 took the existing personal trainer-style of workouts (training isolated muscle groups) and they turned those workouts into a group fitness circuit.

As a result, individuals could engage in personal trainer-style sessions for a fraction of the price AND personal trainers could have no caps on how many clients they trained each week.

Have students take a look at the G3 Fitness website.

Use G3 Fitness as a case study example of how creativity and innovation doesn’t always mean coming up with something brand new – sometimes it’s about putting a new spin on something that already exists to make it better and/or more accessible.

Can students think of other businesses or organisations that have innovated to make an existing product or service better?


If you had free reign to put a new spin on something in the world of education, what would you do and why?

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