- Case Study Example
- Creativity & Innovation
- Problem Solving
- Senior Secondary (Year 10-12)
- 5-15 minutes
- Internet access
This activity is perfect to show students how to innovate in an existing industry.
The owner of G3 Fitness recognised a problem in the personal training industry – not only was it super expensive for clients to purchase multiple personal training sessions each week, but there was always a limit to how many clients a personal trainer could fit in their week.
G3 took the existing personal trainer-style of workouts (training isolated muscle groups) and they turned those workouts into a group fitness circuit.
As a result, individuals could engage in personal trainer-style sessions for a fraction of the price AND personal trainers could have no caps on how many clients they trained each week.
Have students take a look at the G3 Fitness website.
Use G3 Fitness as a case study example of how creativity and innovation doesn’t always mean coming up with something brand new – sometimes it’s about putting a new spin on something that already exists to make it better and/or more accessible.
Can students think of other businesses or organisations that have innovated to make an existing product or service better?
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