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  • Lesson activity

Enterprise Skills

  • Critical Thinking
  • Problem Solving


  • Lower Secondary (Year 7-9)
  • Senior Secondary (Year 10-12)


  • 20-30 minutes


  • Internet enabled device for students

Josh's Rainbow Eggs

Need a business case study that combines entrepreneurship, sustainability and agriculture? Meet Josh Murray from Josh’s Rainbow Eggs.

Josh started with a few hens in the backyard when he was 9 years old, and he has grown his business to selling thousands of dozens per year to Woolworths, Coles and local independent retailers in Victoria.

The business has even developed a unique model of free range egg production, with mobile solar powered sheds, custom designed and made in Melbourne.

This is a short video that introduces Josh and his business, Josh’s Rainbow Eggs.

In the video extra here from ABC Education’s Future Farmers series, Josh and his mum discuss the balance between economics and ethics, and how preserving the welfare of their chickens leads to passing on costs through the supply chain.

The page at on Josh’s website describe the company’s values and ethical and has a video about their his sustainable farming methods.

Introduce your students to Josh’s Rainbow Eggs using the videos/links above.

Then, ask them to consider:

  1. What are the points of difference that set this egg business apart from competitors?
  2. How does Josh’s Rainbow Eggs use technology to improve sustainability?
  3. What values does the company communicate to their customers?

Challenge your students to find another Australian business that differentiates itself from competitors based on its sustainability or ethics, and report back to the class.


What are your favourite case study businesses for using in the classroom?

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