Despite attention to the problem by schools, communities and researchers, bullying continues to be highly prevalent in Australian schools. Approximately 1 in 4 students in Years 4-9 is bullied every few weeks or more often, and frequent school bullying is highest among students in Year 5 and Year 8.

We have identified the need to help parents and schools in the prevention of bullying. Our product builds upon the already successful sports tape industry and innovates on this concept by taking sports tape and adding anti bullying messages as the design on the tape, making our anti bullying messages impossible to ignore in sport.

This is a personal cause for us as one of our friends has been bullied all his life and we have seen the impact it has had on him.