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  • Lesson Activity

Enterprise Skills

  • Problem Solving
  • Critical Thinking


  • Senior Secondary (Year 10-12)


  • 35-40 minutes


  • Projector (with sound)
  • Internet enabled device for students

We are living in the attention economy!

This lesson activity explores the impact of the attention economy

1. As a class, watch the RSA video at (4 minutes, 15 seconds)

2. Come up with a class definition of the term ‘Attention Economy’

3. Then, have students work individually or in pairs to explore The Daily Aus:

4. Have the students consider:
– What service is The Daily Aus providing?
– Who is The Daily Aus’ target audience?
– How is The Daily Aus navigating the challenge of the Attention Economy?


How has the 'Attention Economy' impacted learning in schools?

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